About Us

We've lived & loved the Midwest our entire lives.  Friendly.  Diverse. Four seasons. Glorious summers, colorful falls, winter wonderlands & spring rebirth.  Incredible cities & quaint towns.  Foodie towns, beach towns & bike towns.  Art fairs, film festivals. museums, parades, rivers, steams, lakes & forests.  Every time you wear a tee, hoodie or leggings or take our tote to your favorite café, gym or yoga studio, you have a piece of the Midwest with you.